Variety ran a story Monday expanding upon the story that NBC Universal and WWE are working together in an attempt to get more advertising dollars for wrestling.
“It is really a significant strategic shift in how we are going to market,” WWE Chief Marketing and Revenue Officer Michelle Wilson said in the piece.
The first part of the deal is with Viacom, promoting the new “Terminator: Genisys” movie starring impending WWE Hall-of-Famer Arnold Schwarzenegger, who is expected to be at WrestleMania after being inducted Friday. Scenes from the movie will be used for HHH’s ring entrance this Sunday at Wrestlemania 31.
Starting Sunday and extending through the July movie release, Viacom will be heavily advertising on NBC/U properties including wrestling. Raw and Smackdown will heavily promote the movie.