Steyer group launching $250,000 digital ad campaign targeting millennials

Democratic mega-donor Tom Steyer’s group NextGen America is set to launch a new round of digital ads on Monday targeting millennial voters in seven competitive GOP-held districts.

The initial $250,000 ad campaign will specifically target GOP Reps. Jeff DenhamJeffrey (Jeff) John DenhamBottom line Bottom line Lobbying world MORE (Calif.), Steve Knight (Calif.), Mimi Walters (Calif.), Dana RohrabacherDana Tyrone RohrabacherDemocrat Harley Rouda advances in California House primary Lawyers to seek asylum for Assange in France: report Rohrabacher tells Yahoo he discussed pardon with Assange for proof Russia didn’t hack DNC email MORE (Calif.), Brian FitzpatrickBrian K. FitzpatrickBipartisan group demands House prioritize communities of color in coronavirus relief bill Fitzpatrick to face Democrat Christina Finello in key Pennsylvania House race Key races to watch in Tuesday’s primaries MORE (Pa.) and Dave Brat (Va.) for voting in line with President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE’s agenda.

The end of each ad encourages young people to register to vote before November.

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“This is our local representative. He’s supposed to represent us in Congress, but instead he votes for what Trump wants over 80 percent of the time,” one ads says, targeting Rohrabacher.

“For example, he voted to take away health care and stood by while his own party put immigrant kids in cages,” the ad continues, referencing Rohrabacher’s vote to repeal ObamaCare and the Trump administration’s policy of separating families caught illegally crossing the border, which has now been halted.

NextGen will also unveil an ad, titled “Chopping Block,” that will run in Fitzpatrick’s and Brat’s districts, as well as in the district being vacated by retiring Rep. Ed RoyceEdward (Ed) Randall RoyceGil Cisneros to face Young Kim in rematch of 2018 House race in California The most expensive congressional races of the last decade Mystery surrounds elusive sanctions on Russia MORE (R-Calif.). The ad features someone smashing objects with a hammer and accusing Republicans in Congress of wanting to take away the Affordable Care Act, equal pay for women and LGBT rights.

NextGen says the ads are expected to reach 220,000 voters between the ages of 18 to 35 in all seven districts. The ads will run on various social media platforms including Facebook, Twitter, Instagram, YouTube and Snapchat.

Democrats are heavily targeting all seven seats as they look to flip 23 seats and take back the House. With the exception of Brat’s seat, Democratic nominee Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE won all of those districts being targeted in the 2016 presidential election.

Steyer, who’s also been leading the Need to Impeach campaign, announced on Monday an additional $10 million for a voter outreach program ahead of the November midterms. The billionaire donor and environmental activist told Politico last month that he plans to spend at least $110 million in 2018.

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