Prophetik launches eco-intimates label

Sustainable fashion house Prophetik by Jeff Garner has launched an
eco-intimates label called Wolf + Rose, which offers a “green range” of
intimates for men and women.

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Garner, alongside his creative team, Olivia Corwin the chief
sustainability officer and Matt Shubin, ambassador of ethos, have designed
and developed Wolf + Rose, with all the products made from plant-based
fibres and dyes.

By using plant-based practices it ensures that everything is free from
toxins, carcinogens and other harmful chemicals, explains the brand, as
they believe that most important non-toxic garment should be your
underwear, “as it has the closest, most intimate connection to your
body”.

“What we put on our bodies is going to be received by our bodies which
has health implications,” added Garner in a statement. “The heavy dyes, the
synthetic dyes, it all adds up, and I didn’t want anyone to be affected the
way I was when I lost my mum. We shouldn’t be putting anything which isn’t
natural on our body which is why we are doing this.”

To launch the new label, Garner has set up a Kickstarter campaign to
raise 15,000 US dollars, which will go towards the first stage of their
latest line of intimates, as well as educate on the fatal cost of toxins in
underwear and the importance of using natural fabrics, especially on
intimate areas.

While many underwear brands utilise toxic fibres and dyes, which contain
harmful chemicals such as formaldehyde, TDI, and dioxin, Wolf + Rose
ensures that each garment is constructed solely from GOTS certified organic
cotton, hemp, plant-based dyes, and organic cotton natural rubber for their
boxers.

This construction the brand states allows for superior breathability and
natural fabric properties while diminishing the risk of the absorption of
dangerous chemicals through the skin.

“Our mission at Wolf + Rose is to inspire people to live their most
authentic human experience by equipping them with lasting garments that
protect their health and the environment,” added Corwin, who has travelled
around the world to find the softest and most breathable hemp fabric on the
planet to use in its products.

Images: courtesy of Wolf + Rose

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