Heron Preston teases upcoming Levi’s collaboration on Instagram

Heron Preston has announced a second collaboration with Levi
Strauss. The streetwear designer wrote on Instagram that the upcoming
collaboration was inspired by a tattoo on his arm that reads “1873
MISTAKES ARE OK.”

The designer explained that the tattoo commemorates mistake on his
birth certificate in which the hospital accidentally recorded his
birth year as 1873 – the same year as the founding of the Levi’s brand
– rather than 1983.

“As a result, the collaboration takes denim and builds in conscious
aberrations: re-shaped & misplaced pockets, mismatched buttons and
rivets, incorrectly cut labeling, reversed belt loops, exposed
linings, asymmetric accenting and off register resin prints,”
explained the caption.

View this post on Instagram

My next @levis collab for SS20
is called “Mistakes are OK” inspired by a tattoo on my arm
that reads 1873 MISTAKES ARE OK. The hospital where I was born
accidentally recorded my birth year as 1873 instead of 1983 on my
birth certificate. 1873 is also the year Levi’s was founded. As a
result, the collaboration takes denim and builds in conscious
aberrations: re-shaped & misplaced pockets, mismatched buttons and
rivets, incorrectly cut labeling, reversed belt loops, exposed
linings, asymmetric accenting and off register resin prints.

A post shared by NAME HERON
PRESTON (@heronpreston) on

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The collaboration is slated for the Spring/Summer 2020 season.

Heron Preston and Levi’s joined forces earlier this year on a line
of updates to the denim brand’s classic 501 jean. The streetwear
designer introduced elements including tie dye prints, drawstrings and
faded colors to the style.

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