Dolly Parton to launch lifestyle brand

American country singer Dolly Parton has signed a global licensing
agreement with IMG to launch a lifestyle brand selling a diverse range of
products including, but not limited to, fashion, jewelry, accessories, and
homeware.

Commenting on the partnership, IMG’s Vice President of Licensing, Gary
Krakower, said in a statement: “Dolly Parton is an international icon and
we are thrilled to be working with her. Together, we look forward to
building cohesive lifestyle brand products that will celebrate Dolly and
bring her iconic style and personality to her millions of fans worldwide in
engaging new ways.”

Parton has sold over 100 million albums worldwide over the past 40
years, having won eight Grammy Awards. A theme park dedicated to her body of work in
Pigeon Forge, Tennessee, receives more than 2 million visitors annually. Her songs have also inspired a
series of eight films which will be launched on Netflix
later this year.

Operating in more than 30 countries, IMG manages a range of celebrities
and athletes. The company is also involved with marketing, media and licensing activities for
brands, sports organizations and collegiate institutions.

Leave a Reply

Your email address will not be published. Required fields are marked *