Five pence from each pot sold will be donated directly to the initiative, which works to give children in the UK a positive and fun sporting experience and to encourage regular activity in the great outdoors – core values that directly reflect those of The Collective.
Alistair and Jonny each selected their favourite fruit to create the yogurt. At the top of each tub is Alistair’s ‘Brownlee apple’ compote, made from British bramley apples, flavoured with cinnamon and nutmeg,while underneath sits Jonny’s blackberry compote. The yogurt is only 5% fat, and suitable for vegetarians and gluten-free diets.
Alistair and Jonny Brownlee said: “We are so excited to have created this delicious limited edition that features our favourite flavours – Bramley apple and British blackberries.
“The Collective has the same vision as us to encourage children in the UK to become more active and appreciate their surroundings. We are delighted that the sales of this yoghurt will help to raise money for the Brownlee Foundation, funding sporting triathlon events that are designed to motivate children and families to embrace exercise in a fun and enjoyable way.”
Through teaming up with the Brownlee brothers, and sales of the Limited Edition, The Collective will be raising money to help run five Foundation Days in Yorkshire in June 2016. Throughout the events, kids will swim, cycle and run and will be congratulated with a medal and a Suckies pouch.
The yoghurt will be available nationwide at Waitrose, Tesco, Sainsbury’s, Ocado, Whole Foods Market, Booths, Asda and Nisa, priced £2 for a 450g pot.